60 pippa.io Healthcare Rap http://healthcarerap.com en Jared Johnson & Peter Balistrieri healthcare, marketing, health IT, health technology, healthcare management Jared Johnson & Peter Balistrieri no Jared Johnson & Peter Balistrieri info+5ab9e12692f7951f19975fa3@mg.pippa.io episodic https://assets.pippa.io/shows/5ab9e12692f7951f19975fa3/1522131420816-fbf4f0bd9be50724735c98b874a7299c.jpeg http://healthcarerap.com Healthcare Rap 33 – Do You Understand Consumerism Yet? 33 – Do You Understand Consumerism Yet? Sun, 09 Dec 2018 03:44:24 GMT 22:38 5c0c8f987fbb8dc11e2cc3b5 no http://healthcarerap.com The definition continues to evolve full 1 33 Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing over 8 Mile Road. Are consumerism and patient engagement the same, and how should we address both? Here’s a hint: if you’re expecting your patient portal to provide the value that delights consumers, you’re going to be waiting a long time. All that, plus the first food shout-outs that might demotivate you in your biggest loser content.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing over 8 Mile Road. Are consumerism and patient engagement the same, and how should we address both? Here’s a hint: if you’re expecting your patient portal to provide the value that delights consumers, you’re going to be waiting a long time. All that, plus the first food shout-outs that might demotivate you in your biggest loser content.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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32 - How Can Healthcare Build Trust? 32 - How Can Healthcare Build Trust? Mon, 03 Dec 2018 04:51:23 GMT 27:10 5c04b64b95e0402911bf11d6 no http://healthcarerap.com We can learn a lot from Robert Rose’s perspective on healthcare marketing full 1 32 Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. Because healthcare is something nobody wants, we can’t just offer generic answers. We have to create trust by delivering differentiated content to the audiences we serve. All that, plus the “dad jeans of domains,” and an answer to the burning question, what does Robert think now that This Old Marketing has been off the air for a year?

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. Because healthcare is something nobody wants, we can’t just offer generic answers. We have to create trust by delivering differentiated content to the audiences we serve. All that, plus the “dad jeans of domains,” and an answer to the burning question, what does Robert think now that This Old Marketing has been off the air for a year?

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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31 – Does Your Employer Know Your Value? 31 – Does Your Employer Know Your Value? Sun, 25 Nov 2018 00:32:58 GMT 23:35 5bf9edba736b4efa7e37b6bc no http://healthcarerap.com Most marketers fall short at marketing themselves full 1 31 Do you take time to remind your company how valuable you are, or do you simply move on to the next task? Without regularly finding ways to make mention of the value you bring, marketing can become a commodity and stakeholders can take it for granted. It’s possible – and necessary, in fact – to do so without being obnoxious, whiny or overly dramatic.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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Do you take time to remind your company how valuable you are, or do you simply move on to the next task? Without regularly finding ways to make mention of the value you bring, marketing can become a commodity and stakeholders can take it for granted. It’s possible – and necessary, in fact – to do so without being obnoxious, whiny or overly dramatic.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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30 - Are Marketers Managing Data More Than Content? 30 - Are Marketers Managing Data More Than Content? Thu, 15 Nov 2018 06:00:42 GMT 22:34 5bed0b8a25cd0f410978e236 no http://healthcarerap.com There’s a lot more to worry about than your editorial calendar full 1 30 It’s “insane in the brain” for marketers to think all they have to do is manage an editorial calendar or media buys. How do we pay attention to data management and keep it in the forefront? All that, plus our apologies to any listeners suffering from hammer toes.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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It’s “insane in the brain” for marketers to think all they have to do is manage an editorial calendar or media buys. How do we pay attention to data management and keep it in the forefront? All that, plus our apologies to any listeners suffering from hammer toes.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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29 - What Did You Bring Home From HCIC? 29 - What Did You Bring Home From HCIC? Tue, 13 Nov 2018 05:12:37 GMT 22:50 5bea5d46206e568c120daa5c no http://healthcarerap.com full 1 29 Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pinksocks is a thing, conferences make the world go round. All that, plus what really happens if a tree falls in the woods.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pinksocks is a thing, conferences make the world go round. All that, plus what really happens if a tree falls in the woods.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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28 - How Do Providers Engage in Wellness? 28 - How Do Providers Engage in Wellness? Sat, 03 Nov 2018 06:54:53 GMT 26:46 5bdd463d1892f38a5cee143e no http://healthcarerap.com Changing patient behavior outside of the clinic is difficult full 1 28 Hospitals and health systems have had mixed success addressing patient’s health proactively. What’s the ideal state of wellness, and what is our role? All those are answered, plus Jared’s failed attempt at a short run last year.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Hospitals and health systems have had mixed success addressing patient’s health proactively. What’s the ideal state of wellness, and what is our role? All those are answered, plus Jared’s failed attempt at a short run last year.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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27 – Where is SHSMD Headed in the Future? 27 – Where is SHSMD Headed in the Future? Fri, 26 Oct 2018 04:29:26 GMT 30:08 5bd2982769fbc8de68bca1c3 no http://healthcarerap.com The future is bright with resources for professional development full 1 27 Ben Dillon is chillin’ like a villain. He is also the president of SHSMD, and he has some great ideas about how healthcare marketers can be a part of the professional development community rather than feeling alone facing our industry’s challenges. All that, plus a shout-out to some unsung heroes, and what the AI tells us about AI on Netflix.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Ben Dillon is chillin’ like a villain. He is also the president of SHSMD, and he has some great ideas about how healthcare marketers can be a part of the professional development community rather than feeling alone facing our industry’s challenges. All that, plus a shout-out to some unsung heroes, and what the AI tells us about AI on Netflix.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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26 - How Do You Crack the Code of Consumer Behavior? 26 - How Do You Crack the Code of Consumer Behavior? Thu, 18 Oct 2018 02:57:06 GMT 35:08 5bc7f682a6fa3bb751e38a9b no http://healthcarerap.com Stop guessing how people will behave full 1 26 When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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25 – Do SHSMD’s New Numbers Make Sense? 25 – Do SHSMD’s New Numbers Make Sense? Thu, 11 Oct 2018 05:46:47 GMT 26:58 5bbee3c73e457fd35e9d922f no http://healthcarerap.com New report says marketing budgets are up full 1 25 Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increasing? The guys digest Colin Hung’s blog post that discusses the report’s trends, from hospital consolidation to increased marketing responsibilities. All this, plus avoiding the bottom of the pack and the difficulty of placing content in a gazillion jillion channels.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increasing? The guys digest Colin Hung’s blog post that discusses the report’s trends, from hospital consolidation to increased marketing responsibilities. All this, plus avoiding the bottom of the pack and the difficulty of placing content in a gazillion jillion channels.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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24 – Are You Embracing Complexity in Marketing? 24 – Are You Embracing Complexity in Marketing? Wed, 03 Oct 2018 07:04:00 GMT 24:59 5bb451c6c03e739532404d79 no http://healthcarerap.com Marketing is a moving target full 1 24 Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into Andrew Stephen’s Forbes article addressing the complexity of martech and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into Andrew Stephen’s Forbes article addressing the complexity of martech and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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23 - How Do We Stop Playing From Behind? 23 - How Do We Stop Playing From Behind? Wed, 26 Sep 2018 07:08:00 GMT 22:00 5bab1a74b3b1dc9425aec35e no http://healthcarerap.com Getting ahead of the curve for once full 1 23 Truth bombs are dropping. And the truth is, if you’re aiming for yesterday’s target, you’ll never hit today’s bull’s eye. Jared and Peter discuss how to find the places where innovation can happen, between all of the daily requests that tend to take up our time. All that, plus shout-outs to Paul Szablowski and Mike Langford.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Truth bombs are dropping. And the truth is, if you’re aiming for yesterday’s target, you’ll never hit today’s bull’s eye. Jared and Peter discuss how to find the places where innovation can happen, between all of the daily requests that tend to take up our time. All that, plus shout-outs to Paul Szablowski and Mike Langford.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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22 - Are You Paying Attention to Your Tech Stack? 22 - Are You Paying Attention to Your Tech Stack? Wed, 19 Sep 2018 07:15:00 GMT 22:07 5ba1ea447670b0a977f4ce08 no http://healthcarerap.com Ignoring martech can be a titanic failure full 1 22 If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think about but are crucial to our success now. Peter and Jared help you steer your ship away from disaster with a discussion about how to get started paying attention to your tech stack.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think about but are crucial to our success now. Peter and Jared help you steer your ship away from disaster with a discussion about how to get started paying attention to your tech stack.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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21 - What Was New at Content Marketing World? 21 - What Was New at Content Marketing World? Thu, 13 Sep 2018 05:11:07 GMT 31:17 5b99f16bcd2cbedf239fc62c no http://healthcarerap.com Content marketing 2.0 is all about trust full 1 21 Fresh in more ways than one, Peter reports live from Content Marketing World. He and Jared drop it like it’s hot with trends that may surprise you. Is content marketing easy? Does all content need to be snackable? Keep it real, along with the newest segment, Shout Out.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Fresh in more ways than one, Peter reports live from Content Marketing World. He and Jared drop it like it’s hot with trends that may surprise you. Is content marketing easy? Does all content need to be snackable? Keep it real, along with the newest segment, Shout Out.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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20 - How Is Marketing Like the Science Fair? 20 - How Is Marketing Like the Science Fair? Wed, 05 Sep 2018 07:12:00 GMT 30:01 5b8f669b4b6033401bd43db1 no http://healthcarerap.com full 1 20 When a child wins the 6th grade science fair, no one tells them, “Congrats! You’re going to make a great marketer one day!” But maybe we should. The days of science and liberal arts being at opposite ends of the career spectrum are fading away, replaced with a call for curious minds willing to continually experimental in every aspect of marketing and communications.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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When a child wins the 6th grade science fair, no one tells them, “Congrats! You’re going to make a great marketer one day!” But maybe we should. The days of science and liberal arts being at opposite ends of the career spectrum are fading away, replaced with a call for curious minds willing to continually experimental in every aspect of marketing and communications.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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19 - Why Aren’t We More Obsessed With Content? 19 - Why Aren’t We More Obsessed With Content? Wed, 29 Aug 2018 07:09:00 GMT 33:12 5b863c4ac7a75c3e0ce633e1 no http://healthcarerap.com So few are still doing content marketing right full 1 19 Everyone is doing content marketing effectively these days, right? You wish! Jared and Peter discuss 3 reasons why it can still be a struggle and how to overcome them. Being realistic about the definition, execution and measurement of content marketing are keys to long-term success.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Everyone is doing content marketing effectively these days, right? You wish! Jared and Peter discuss 3 reasons why it can still be a struggle and how to overcome them. Being realistic about the definition, execution and measurement of content marketing are keys to long-term success.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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18 - What’s Your Best Career Advice for New Marketers? 18 - What’s Your Best Career Advice for New Marketers? Wed, 22 Aug 2018 07:34:00 GMT 28:50 5b7cf16d7fcf6ace13c633f4 no http://healthcarerap.com 20 friends tell how far healthcare marketing has changed full 1 18 It’s probably illegal to pack this much AWESOME into a single podcast, but Jared and Peter aren’t exactly known for following the rules. Major props to YOU – the POSSE – for coming through in a major way and offering your best career advice for new marketers. No matter how far along in your career, you’ll hear so much wisdom in this episode that you can’t help but turn it into memes.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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It’s probably illegal to pack this much AWESOME into a single podcast, but Jared and Peter aren’t exactly known for following the rules. Major props to YOU – the POSSE – for coming through in a major way and offering your best career advice for new marketers. No matter how far along in your career, you’ll hear so much wisdom in this episode that you can’t help but turn it into memes.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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17 - Is Social Media on Autopilot? 17 - Is Social Media on Autopilot? Wed, 15 Aug 2018 07:01:00 GMT 28:29 5b73ba0b15eb975f2b8ac644 no http://healthcarerap.com full 1 17 Jared and Peter discuss whether we still need humans in social media marketing now that we have so many tools to automate it. How much of the social media pie do you leave for engagement? The more important question is if more than one goose is geese, why isn’t more than one moose called meese? All that, plus the world debut of Jared’s latest rap, You Can’t Say That.]]> Jared and Peter discuss whether we still need humans in social media marketing now that we have so many tools to automate it. How much of the social media pie do you leave for engagement? The more important question is if more than one goose is geese, why isn’t more than one moose called meese? All that, plus the world debut of Jared’s latest rap, You Can’t Say That.]]> 16 - Why Do Marketing Org Charts Keep Changing? 16 - Why Do Marketing Org Charts Keep Changing? Sat, 11 Aug 2018 22:56:44 GMT 29:05 5b6f69acf4526ff454ab5ce1 no http://healthcarerap.com How to get ahead when team structures don’t stay the same full 1 16 It’s getting real, ladies and gentlemen. No matter how much marketers scale up with their skills, they can only make so much progress when their team structure keeps evolving. Have changing org charts been a challenge for you or your team? Join the discussion about how to keep your footing when the ground keeps moving beneath you. It’s getting real, ladies and gentlemen. No matter how much marketers scale up with their skills, they can only make so much progress when their team structure keeps evolving. Have changing org charts been a challenge for you or your team? Join the discussion about how to keep your footing when the ground keeps moving beneath you. <![CDATA[15 - What's Really Holding Back Marketing?]]> Thu, 02 Aug 2018 06:53:50 GMT 20:32 5b62aa7e5a6ff04d62cd3b56 no http://healthcarerap.com Is the budget really to blame? full 1 15 14 - How Do We Evaluate New Technologies? 14 - How Do We Evaluate New Technologies? Mon, 23 Jul 2018 06:54:01 GMT 25:42 5b557b8a6cf914db3a78b942 no http://healthcarerap.com How do we become nimble enough to act? full 1 14 Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketing team should pursue. Are there exceptions to always putting strategies ahead of tactics? Being nimble might sound easy, but we all know it’s as touch as a beat from Flavor Flav.

 

What you really want to know is whether “electric cars” is one word or two. And most importantly, can Jared keep his man card if he really has 9,600 Pinterest followers?

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Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketing team should pursue. Are there exceptions to always putting strategies ahead of tactics? Being nimble might sound easy, but we all know it’s as touch as a beat from Flavor Flav.

 

What you really want to know is whether “electric cars” is one word or two. And most importantly, can Jared keep his man card if he really has 9,600 Pinterest followers?

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13 - Why Should Marketers Develop Innovative Tech? 13 - Why Should Marketers Develop Innovative Tech? Sun, 15 Jul 2018 16:11:26 GMT 26:11 5b4b722e4191a2ae47da42c9 no http://healthcarerap.com How do we take the first step? full 1 13 Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don't need to get involved with developing innovative technology.

 

Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers.

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Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don't need to get involved with developing innovative technology.

 

Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers.

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12 - Why Should Marketers Care About EHRs? 12 - Why Should Marketers Care About EHRs? Sun, 08 Jul 2018 03:45:28 GMT 24:38 5b4188d8cd25e7f66fffc685 no http://healthcarerap.com We have better things to do; right?? full 1 12 The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic health records, James lays it down like it’s nobody’s business. He’s like a genie, and his three key reasons why every healthcare marketer should become intimately familiar with EHRs are better than being granted three wishes!

 

Plus, his first attempt at freestyle is LEGIT! If you don’t think you need to concern yourself with EHRs, check your head and then tune in.

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The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic health records, James lays it down like it’s nobody’s business. He’s like a genie, and his three key reasons why every healthcare marketer should become intimately familiar with EHRs are better than being granted three wishes!

 

Plus, his first attempt at freestyle is LEGIT! If you don’t think you need to concern yourself with EHRs, check your head and then tune in.

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11 - Do You Share Our Unpopular Opinions? (Pt. II) 11 - Do You Share Our Unpopular Opinions? (Pt. II) Fri, 15 Jun 2018 05:59:35 GMT 27:05 5b2355c72e055b8140dcc41f no http://healthcarerap.com Shall we keep ripping off the Band-Aid? full 1 11 Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Whether you’re like Aaron Fox listening to this program from a pristine beach on South Padre Island or tuning in while Grandma shares a batch of cookies fresh from the oven, join Peter and Jared as they put hype to the test and the status quo to rest.

 

This week’s topics range from embracing cloud data to “ubiquitous, semantic interoperability” to the reaction from HR when we want to hire storytellers. Join the discussion of how to carve out the new role of where marketing, communications and technology intersect in healthcare.

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Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Whether you’re like Aaron Fox listening to this program from a pristine beach on South Padre Island or tuning in while Grandma shares a batch of cookies fresh from the oven, join Peter and Jared as they put hype to the test and the status quo to rest.

 

This week’s topics range from embracing cloud data to “ubiquitous, semantic interoperability” to the reaction from HR when we want to hire storytellers. Join the discussion of how to carve out the new role of where marketing, communications and technology intersect in healthcare.

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10 - Do You Share Our Unpopular Opinions? (Pt. I) 10 - Do You Share Our Unpopular Opinions? (Pt. I) Thu, 07 Jun 2018 06:23:02 GMT 29:55 5b18cf47bccbdb893aa1f746 no http://healthcarerap.com Can we agree to disagree? full 1 10 It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.

 

All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you.

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It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.

 

All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you.

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9 – Why Should We Give Up Control of Our Brand? 9 – Why Should We Give Up Control of Our Brand? Wed, 30 May 2018 09:30:00 GMT 26:09 5b0e3ae2d3bc05df6502fe7f no http://healthcarerap.com How do we manage our brand by putting it in others peoples’ hands? full 1 9 Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?

 

Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.

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Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?

 

Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.

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8 - How Do We Start Marketing Forward? 8 - How Do We Start Marketing Forward? Wed, 23 May 2018 18:21:00 GMT 25:25 5b050a5a7729ff893870c915 no http://healthcarerap.com How do we create a culture of innovation? full 1 8 Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.

 

Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.

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Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.

 

Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.

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7 - Who Owns the Digital Health Experience? 7 - Who Owns the Digital Health Experience? Wed, 16 May 2018 11:00:00 GMT 27:06 5afbbd7cfa5d485c49bd45ee no http://healthcarerap.com Should Marketing really touch every patient touch point? full 1 7 The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

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The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

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6 - Whom Should We Be Targeting With Our Marketing? 6 - Whom Should We Be Targeting With Our Marketing? Wed, 09 May 2018 11:00:46 GMT 26:21 5af28298a1e1e715412a4664 no http://healthcarerap.com Just new patients and customers? full 1 6 Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.

 

The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.

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Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.

 

The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.

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5 - How Do We Help Doctors ... Help Us ... Help Them? 5 - How Do We Help Doctors ... Help Us ... Help Them? Wed, 02 May 2018 06:06:20 GMT 23:48 5ae9555c58cad90c2aeb85b2 no http://healthcarerap.com Where do marketing and medicine meet? full 1 5 It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?

Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.

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It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?

Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.

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4 - What Are We Marketing in Healthcare? 4 - What Are We Marketing in Healthcare? Wed, 25 Apr 2018 06:07:46 GMT 24:24 5ae01b3392dc15442ac8382f no http://healthcarerap.com Is advertising a necessary evil? full 1 4 3 - Do Marketers Really Need Data? 3 - Do Marketers Really Need Data? Tue, 17 Apr 2018 05:01:24 GMT 23:55 5ad57fa4c0065722283c6c9b no http://healthcarerap.com How do we get comfortable with analytics? full 1 3 Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

 

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.

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Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

 

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.

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<![CDATA[2 - What is the Marketer's Job?]]> Tue, 10 Apr 2018 05:09:57 GMT 24:56 5acc47250f06e6a660f6d214 no http://healthcarerap.com Is it more than managing advertising? full 1 2 Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!

 

It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid.

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Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!

 

It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid.

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1 - Is Healthcare Marketing Dead? 1 - Is Healthcare Marketing Dead? Mon, 02 Apr 2018 02:44:07 GMT 22:42 5ac198f72df344f54cb153d9 no http://healthcarerap.com full 1 1 Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.


Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end.

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Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.


Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end.

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