60 pippa.io Beetle Moment Marketing Podcast https://beetlemoment.com/podcast/ en 2018-forever, Beetle Moment Marketing LLC marketing,alexa,google,austin,career,influencer,instagram,social media,atlanta,voice marketing,voicefirst,amazon,business,millennial,feminist,investing,advice,health,diet,intermittent fasting,biohacking,lifestyle Emily Binder Start the clock on your beetle moment Insights on the latest in marketing and voice technology. Listen to grow your brand or your brain. Answering to no one, always raw. Start the clock on your beetle moment... now! Insights on the latest in marketing and voice technology. Listen to grow your brand or your brain. Answering to no one, always raw. Start the clock on your beetle moment... now! no Emily Binder info+5b9048d7ccdae177435e1460@mg.pippa.io episodic https://assets.pippa.io/shows/5b9048d7ccdae177435e1460/1543806121514-bc6bba6c9239a6e5717d8cb581c069e1.jpeg https://beetlemoment.com/podcast/ Beetle Moment Marketing Podcast https://feed.pippa.io/public/shows/beetle-moment-marketing-podcast 028 - Curating Customer Experiences with Voice Assistants - Jon Chu 028 - Curating Customer Experiences with Voice Assistants - Jon Chu Mon, 21 Jan 2019 21:30:27 GMT 12:04 5c4639f32997162663707264 no https://shows.pippa.io/beetle-moment-marketing-podcast/028-curating-customer-experiences-voice-assistants-jon-chu Food Brands, Healthcare, and More full 28 If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.?


Why A.I. isn’t the best term, but curated intelligence is more apt.


Intent matters. Focus on solving one particular customer problem at a time.


Mentioned:

Domino’s AnyWare

Betty Crocker Alexa Skill

The Alexa Conference 2019 (read Emily's wrap-up and see photos and videos)

Voice Summit 2019


]]>
If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.?


Why A.I. isn’t the best term, but curated intelligence is more apt.


Intent matters. Focus on solving one particular customer problem at a time.


Mentioned:

Domino’s AnyWare

Betty Crocker Alexa Skill

The Alexa Conference 2019 (read Emily's wrap-up and see photos and videos)

Voice Summit 2019


]]>
027 - How to Make the Voice Assistant Like Your Brand 027 - How to Make the Voice Assistant Like Your Brand Mon, 07 Jan 2019 20:47:58 GMT 9:02 5c33baffc6e83aa87e690b1e no https://beetlemoment.com/podcast/ Ecommerce Ranking in the Future full 27 How the future voice assistant will judge your brand.


We spend major ad dollars on the duopoly (Google and Facebook) with Amazon a distant third. Those ad dollars will shift.


Telenav announced that it is integrating Amazon Alexa into its automotive navigation system offering.


1.0:

The voice assistant we know today will be so much smarter tomorrow. 


Your shadow, your assistant:

The voice assistant will be every person’s personal assistant, their shadow, their life historian and documentarian. It will mitigate our drudge work for life admin tasks like errands and comparison shopping. It will save us all kinds of time. I hope we use that time well.


What won't change:

We are at the mercy of an algorithm today: many ecommerce retailers live and die by SEO on Google and on Amazon. Tomorrow our brands will be at the AI's mercy. The data will be richer, the algorithm more complex.


This idea of the future is not radically different from the game we play with search engines today. You bid to be at the top based on a user’s query, or you work on your content to rank high organically.


The same process will happen but with less screen, and more anticipation of the user’s needs or next purchase.


When the assistant recommends a product, it will try to match to the user’s needs, history, and preferences. Google does this today with search results. Your website gets rewarded for relevancy. Everyone tries to game the SEO algorithm but ultimately if you have great content that solves the searcher’s problems google knows it and ranks you higher. There is no silver bullet.


Tune in next week for episode 28: my upcoming interview with Jon Chu, an expert in voice first ecommerce and retail.

]]>
How the future voice assistant will judge your brand.


We spend major ad dollars on the duopoly (Google and Facebook) with Amazon a distant third. Those ad dollars will shift.


Telenav announced that it is integrating Amazon Alexa into its automotive navigation system offering.


1.0:

The voice assistant we know today will be so much smarter tomorrow. 


Your shadow, your assistant:

The voice assistant will be every person’s personal assistant, their shadow, their life historian and documentarian. It will mitigate our drudge work for life admin tasks like errands and comparison shopping. It will save us all kinds of time. I hope we use that time well.


What won't change:

We are at the mercy of an algorithm today: many ecommerce retailers live and die by SEO on Google and on Amazon. Tomorrow our brands will be at the AI's mercy. The data will be richer, the algorithm more complex.


This idea of the future is not radically different from the game we play with search engines today. You bid to be at the top based on a user’s query, or you work on your content to rank high organically.


The same process will happen but with less screen, and more anticipation of the user’s needs or next purchase.


When the assistant recommends a product, it will try to match to the user’s needs, history, and preferences. Google does this today with search results. Your website gets rewarded for relevancy. Everyone tries to game the SEO algorithm but ultimately if you have great content that solves the searcher’s problems google knows it and ranks you higher. There is no silver bullet.


Tune in next week for episode 28: my upcoming interview with Jon Chu, an expert in voice first ecommerce and retail.

]]>
026 - Marketing in 2019 and Beyond 026 - Marketing in 2019 and Beyond Mon, 31 Dec 2018 06:55:35 GMT 15:39 5c298653b734578f6f92d584 no https://beetlemoment.com/podcast/ Social Media and Voice First full 26 Year end episode. Two areas of focus:

  1. Social media - tech companies and their manipulation-based business models
  2. Voice marketing - smart speakers are the automobile in 1903


Facebook (including Instagram), Twitter, and LinkedIn: the revenue models are based on manipulation through constant feedback loops that surveil users (the product). This is the new fast food.

]]>
Year end episode. Two areas of focus:

  1. Social media - tech companies and their manipulation-based business models
  2. Voice marketing - smart speakers are the automobile in 1903


Facebook (including Instagram), Twitter, and LinkedIn: the revenue models are based on manipulation through constant feedback loops that surveil users (the product). This is the new fast food.

]]>
<![CDATA[025 - Bonus Content - Instagram's Toxic Energy Drink Culture (Jamie Stuckert Part 2)]]> Mon, 17 Dec 2018 23:29:56 GMT 6:49 5c183174ec2007d302156894 no https://beetlemoment.com/podcast/2018/12/10/024-instagram-influencer-marketing-and-authenticity full 25 This is Part 2 - bonus content.


Hear or watch Part 1.

]]>
This is Part 2 - bonus content.


Hear or watch Part 1.

]]>
024 - Instagram Influencer Marketing - Jamie Stuckert, Wild Foods 024 - Instagram Influencer Marketing - Jamie Stuckert, Wild Foods Mon, 10 Dec 2018 07:00:19 GMT 11:44 5c0dfbc64abf0cb1313ede8f no https://beetlemoment.com/podcast/ full 24 I spoke with Jamie Stuckert, Marketing Manager at Wild Foods.

We talked about marketing on Instagram, influencers, and what works and doesn't work on Instagram for building an authentic brand and educating people about health.


Hear bonus content: part 2


Video here


3:18 We don’t throw just any picture up for the sake of having content

3:40 Goal on IG is to educate

4:20 KetoLikeJamie - personal brand

6:00 Overcoming self-consciousness and being really honest - imperfection is okay

6:26 How do I market my brand with influencers?

6:52 What works when it comes to influencers?

7:32 We want to pay for someone who stands by our brand, uses our product daily, is into the natural lifestyle


Follow Wild Foods and Jamie on Instagram:

@WildFoods

@KetoLikeJamie


Jamie's YouTube channel


Learn more about Wild Foods



Subscribe to this podcast on Apple Podcasts here.

]]>
I spoke with Jamie Stuckert, Marketing Manager at Wild Foods.

We talked about marketing on Instagram, influencers, and what works and doesn't work on Instagram for building an authentic brand and educating people about health.


Hear bonus content: part 2


Video here


3:18 We don’t throw just any picture up for the sake of having content

3:40 Goal on IG is to educate

4:20 KetoLikeJamie - personal brand

6:00 Overcoming self-consciousness and being really honest - imperfection is okay

6:26 How do I market my brand with influencers?

6:52 What works when it comes to influencers?

7:32 We want to pay for someone who stands by our brand, uses our product daily, is into the natural lifestyle


Follow Wild Foods and Jamie on Instagram:

@WildFoods

@KetoLikeJamie


Jamie's YouTube channel


Learn more about Wild Foods



Subscribe to this podcast on Apple Podcasts here.

]]>
023 - Easy Alexa Skills for Brands - Brielle Nickoloff, Witlingo 023 - Easy Alexa Skills for Brands - Brielle Nickoloff, Witlingo Mon, 03 Dec 2018 06:05:55 GMT 14:47 5c049c6246ede71464bbbb97 no https://beetlemoment.com/podcast/ Voice Marketing Presence with Castlingo full 23 Brielle Nickoloff, Voice UX Designer at Witlingo


Brielle Nickoloff is a Lead of Voice User Experience Design and Research at Witlingo, a Washington D.C., based startup that builds products and solutions for Voice First devices and platforms, such as Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana. Brielle earned dual Bachelor’s degrees in Linguistics and Neuroscience at the University of Colorado, Boulder. Much of Brielle’s research in the space began with a closer look at the ways one’s emotional reaction to a voice interface is notably more inflated than reactions to other types of user interfaces. She loves to design for maximally accessible and minimally intrusive technology by leveraging the beauty of natural human language.


Voice Marketing Presence with Castlingo


Attend the Alexa Conference January 15-17, 2019


Follow Brielle on Twitter: @ElleForLanguage

]]>
Brielle Nickoloff, Voice UX Designer at Witlingo


Brielle Nickoloff is a Lead of Voice User Experience Design and Research at Witlingo, a Washington D.C., based startup that builds products and solutions for Voice First devices and platforms, such as Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana. Brielle earned dual Bachelor’s degrees in Linguistics and Neuroscience at the University of Colorado, Boulder. Much of Brielle’s research in the space began with a closer look at the ways one’s emotional reaction to a voice interface is notably more inflated than reactions to other types of user interfaces. She loves to design for maximally accessible and minimally intrusive technology by leveraging the beauty of natural human language.


Voice Marketing Presence with Castlingo


Attend the Alexa Conference January 15-17, 2019


Follow Brielle on Twitter: @ElleForLanguage

]]>
<![CDATA[022 - Coca-Cola's Ultimatum to Atlanta's White Elites - Melanie Touchstone Interview Part 2]]> Mon, 26 Nov 2018 17:55:39 GMT 15:46 5bfc339b53635446581d6a82 no https://shows.pippa.io/beetle-moment-marketing-podcast/022-coca-colas-ultimatum-to-atlantas-white-elites-melanie-to full An inspiring story from 1964 where a corporation took a huge risk to do the right thing.


Full video interview here.


This is part 2 of my interview with Melanie Touchstone, Director of Digital Marketing for the Metro Atlanta Chamber. Listen to part 1 here.


Read more about this story from NPR.

]]>
An inspiring story from 1964 where a corporation took a huge risk to do the right thing.


Full video interview here.


This is part 2 of my interview with Melanie Touchstone, Director of Digital Marketing for the Metro Atlanta Chamber. Listen to part 1 here.


Read more about this story from NPR.

]]>
021 - Marketing a City: Atlanta - Part 1 (Interview with Melanie Touchstone) 021 - Marketing a City: Atlanta - Part 1 (Interview with Melanie Touchstone) Mon, 19 Nov 2018 19:19:10 GMT 13:23 5bf30cae30b0419f3a10833d no https://beetlemoment.com/podcast/ full 21 Part 1 of 2

Interview with Melanie Touchstone, Director of Digital Marketing for Metro Atlanta Chamber

  • The Digital Dive Podcast 2010-2012
  • ATL Brand Box: http://atlbrandbox.com/
]]>
Part 1 of 2

Interview with Melanie Touchstone, Director of Digital Marketing for Metro Atlanta Chamber

  • The Digital Dive Podcast 2010-2012
  • ATL Brand Box: http://atlbrandbox.com/
]]>
<![CDATA[020 - Voice Marketing on Alexa Flash Briefing (Interview with KiKi L'Italien)]]> Mon, 12 Nov 2018 07:13:59 GMT 21:36 5be8efb6c222fe84197cf01b no https://beetlemoment.com/podcast/ full 20 Watch the full video interview here.


I interviewed KiKi L'Italien, CEO & Creative Technologist, about Voice Marketing with Alexa Flash Briefing.

Topics:


1. How are you using voice for marketing? For yourself, #assnchat (Association Chat), or your clients?


2. What do you see being the biggest ways voice tech will impact marketing and business?


3. The popular stat is 50% of searches will be screenless by 2020:

What can brands and marketers do now to prepare for how prevalent voice search will be?


3. What are your favorite Flash Briefings or Alexa skills?


Mentioned: podcast about microphones on the bus picking up coughs to measure sickness in a region - I cannot find this - I thought it was on VUX World but now unsure. Agency and interviewee was in Kansas City... will update if I find.


Get in touch with KiKi:


IG & Twitter @kikilitalien

On Alexa: Association Chat News Flash Briefing

https://associationchat.com/

https://www.amplifiedgrowth.net/


This is episode 20 of the Beetle Moment Marketing Podcast.


SUBSCRIBE to the short weekly podcast: http://bit.ly/beetlepod


Consult with me (Emily Binder): https://beetlemoment.com/


Follow me on Twitter: https://twitter.com/emilybinder

]]>
Watch the full video interview here.


I interviewed KiKi L'Italien, CEO & Creative Technologist, about Voice Marketing with Alexa Flash Briefing.

Topics:


1. How are you using voice for marketing? For yourself, #assnchat (Association Chat), or your clients?


2. What do you see being the biggest ways voice tech will impact marketing and business?


3. The popular stat is 50% of searches will be screenless by 2020:

What can brands and marketers do now to prepare for how prevalent voice search will be?


3. What are your favorite Flash Briefings or Alexa skills?


Mentioned: podcast about microphones on the bus picking up coughs to measure sickness in a region - I cannot find this - I thought it was on VUX World but now unsure. Agency and interviewee was in Kansas City... will update if I find.


Get in touch with KiKi:


IG & Twitter @kikilitalien

On Alexa: Association Chat News Flash Briefing

https://associationchat.com/

https://www.amplifiedgrowth.net/


This is episode 20 of the Beetle Moment Marketing Podcast.


SUBSCRIBE to the short weekly podcast: http://bit.ly/beetlepod


Consult with me (Emily Binder): https://beetlemoment.com/


Follow me on Twitter: https://twitter.com/emilybinder

]]>
019 - Marketing Yourself (Interview with Kristen Knepper) 019 - Marketing Yourself (Interview with Kristen Knepper) Mon, 05 Nov 2018 17:27:36 GMT 17:47 5be07d8885a3cf82744bd7a0 no https://beetlemoment.com/podcast/ full 19 Kristen Knepper from Work Like a Girl interviewed me about how to market yourself. We covered some of the challenges we face as women, especially young women, when trying to market ourselves to advance our careers or build our personal brands.


You can watch the full interview here.


COMING SOON: Tune in next week for my upcoming interview with Kiki L’Italien about Voice Marketing with Amazon Alexa.


Topics:

  1. What's the resistance to marketing oneself for most people?
  2. Why do women in particular resist "marketing" themselves at work?
  3. I notice women being modest on their resumes/cover letters (e.g., "worked on team that created" rather than "created"). What advice would you give a woman who thinks she's not truthful or bragging when speaking boldly?
  4. Can personal aspects enhance the professional brand? Should they?
  5. Self sacrifice and giving to others is a feminine ideal, but many women compete with one another at work. Why is this?



Click here to subscribe to this podcast so you'll never miss an episode!

]]>
Kristen Knepper from Work Like a Girl interviewed me about how to market yourself. We covered some of the challenges we face as women, especially young women, when trying to market ourselves to advance our careers or build our personal brands.


You can watch the full interview here.


COMING SOON: Tune in next week for my upcoming interview with Kiki L’Italien about Voice Marketing with Amazon Alexa.


Topics:

  1. What's the resistance to marketing oneself for most people?
  2. Why do women in particular resist "marketing" themselves at work?
  3. I notice women being modest on their resumes/cover letters (e.g., "worked on team that created" rather than "created"). What advice would you give a woman who thinks she's not truthful or bragging when speaking boldly?
  4. Can personal aspects enhance the professional brand? Should they?
  5. Self sacrifice and giving to others is a feminine ideal, but many women compete with one another at work. Why is this?



Click here to subscribe to this podcast so you'll never miss an episode!

]]>
018 - What You Pay - How to Be Value Driven 018 - What You Pay - How to Be Value Driven Mon, 29 Oct 2018 06:08:37 GMT 4:31 5bd660528b93c4ad101548c4 no https://beetlemoment.com/podcast/ full 18 Are you value-driven or paying too much? From business to relationships to everyday life, seeking real value can save you in big ways.


Two podcasts mentioned:

1)

It's not what you buy, it's what you pay.
-Howard Marks

Heard on Barry Ritholtz's podcast, Masters in Business (some really smart guests on this show, you should listen. There is a solid episode with Barbara Kahn about the retail revolution.)

"Bloomberg Opinion columnist Barry Ritholtz interviews Howard Marks, the CFA and co-chairman of Oaktree Capital Management, in his third appearance on Masters in Business. An author as well as an investor, Marks most recently wrote “Mastering the Market Cycle: Getting the Odds on Your Side,” which was released this month." Howard Marks interview here.


Arthur Laffer on Storybrand podcast (flat tax all the way):

"Donald Miller talks with Art Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today."


You are the average of the five people you spend the most time with.


Finally, hackneyed but my very favorite - and AGAIN financial advice that applies to life in general:

Be fearful when others are greedy, and greedy when others are fearful.
-Warren Buffett
]]>
Are you value-driven or paying too much? From business to relationships to everyday life, seeking real value can save you in big ways.


Two podcasts mentioned:

1)

It's not what you buy, it's what you pay.
-Howard Marks

Heard on Barry Ritholtz's podcast, Masters in Business (some really smart guests on this show, you should listen. There is a solid episode with Barbara Kahn about the retail revolution.)

"Bloomberg Opinion columnist Barry Ritholtz interviews Howard Marks, the CFA and co-chairman of Oaktree Capital Management, in his third appearance on Masters in Business. An author as well as an investor, Marks most recently wrote “Mastering the Market Cycle: Getting the Odds on Your Side,” which was released this month." Howard Marks interview here.


Arthur Laffer on Storybrand podcast (flat tax all the way):

"Donald Miller talks with Art Laffer, a prominent American economist whose ideas have shaped policy from the Reagan administration through today."


You are the average of the five people you spend the most time with.


Finally, hackneyed but my very favorite - and AGAIN financial advice that applies to life in general:

Be fearful when others are greedy, and greedy when others are fearful.
-Warren Buffett
]]>
017 - Alexa Skill Today, Amazon SEO Tomorrow 017 - Alexa Skill Today, Amazon SEO Tomorrow Mon, 22 Oct 2018 05:27:45 GMT 8:14 5bcd5fd1039a73b064cd8abe no https://beetlemoment.com/ Make Your Brand Rank full 17 Why you should put content onto Amazon Alexa today.



Subscribe to this podcast for convenient weekly play (always under ten minutes.)


Enjoy the show? Please rate and review on iTunes to help others find it. I appreciate your review - thank you!


Visit beetlemoment.com to book a voice marketing consultation.

]]>
Why you should put content onto Amazon Alexa today.



Subscribe to this podcast for convenient weekly play (always under ten minutes.)


Enjoy the show? Please rate and review on iTunes to help others find it. I appreciate your review - thank you!


Visit beetlemoment.com to book a voice marketing consultation.

]]>
<![CDATA[016 - Voice Marketing from Stubb's BBQ]]> Mon, 08 Oct 2018 07:40:43 GMT 6:18 5bbac48d95b9ff002af5efd4 yes https://www.agencycompile.com/agencies/proof-advertising/content/stubbs-bar-b-q-sauce-askstubb-alexa-skill Interact with Stubb on Alexa full 16 Neat use of real audio - true voice of a brand - that offers novelty, fun, and some utility. Good example of early voice marketing.


Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved Stubb’s founder, C.B. Stubblefield. Now Stubb has his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield to bring recipes, stories, cooking tips, BBQ tunes, and some larger than life personality to Alexa users, straight from the man behind the brand. 


Skill created by Proof Advertising in Austin.


Video preview of the skill here.


Skills don't need to be perfect yet. Done is better than perfect. Establish a presence now like this because this is all leading toward voice search optimization on Amazon, one of the largest search engines. Stubb's will ultimately sell more BBQ sauce because of this.

]]>
Neat use of real audio - true voice of a brand - that offers novelty, fun, and some utility. Good example of early voice marketing.


Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved Stubb’s founder, C.B. Stubblefield. Now Stubb has his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield to bring recipes, stories, cooking tips, BBQ tunes, and some larger than life personality to Alexa users, straight from the man behind the brand. 


Skill created by Proof Advertising in Austin.


Video preview of the skill here.


Skills don't need to be perfect yet. Done is better than perfect. Establish a presence now like this because this is all leading toward voice search optimization on Amazon, one of the largest search engines. Stubb's will ultimately sell more BBQ sauce because of this.

]]>
015 - Why Voice First and Smart Speakers Are a Marketing Must 015 - Why Voice First and Smart Speakers Are a Marketing Must Tue, 02 Oct 2018 03:06:08 GMT 13:22 5bb2e0a0d0767d346747f0a3 no https://beetlemoment.com/podcast/2018/10/1/015-why-voice-first-and-smart-speakers-are-a-marketing-must Your Brand - Speech Recognition Can Help full 15 Topics:

  • Position Zero or bust
  • Voice search
  • Speech recognition
  • Alexa Flash Briefing
  • Smart speakers
  • Alexa
  • Amazon Echo
  • Google Home
  • Transcribing all of YouTube automatically
  • Carl Jung and the collective unconscious - how this applies to indexing our global speech


Mentioned on the show:

  1. See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND
  2. Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)
  3. Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell
]]>
Topics:

  • Position Zero or bust
  • Voice search
  • Speech recognition
  • Alexa Flash Briefing
  • Smart speakers
  • Alexa
  • Amazon Echo
  • Google Home
  • Transcribing all of YouTube automatically
  • Carl Jung and the collective unconscious - how this applies to indexing our global speech


Mentioned on the show:

  1. See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND
  2. Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)
  3. Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell
]]>
014 - Missed Opportunities 014 - Missed Opportunities Wed, 26 Sep 2018 03:10:38 GMT 3:04 5baaf8aec57027420b48a85f no https://beetlemoment.com/podcast/ full 14 <![CDATA[013 - Who's Been Programming You?]]> Mon, 17 Sep 2018 05:00:34 GMT 2:44 5b9ee4f3c8c740775a3846df no https://beetlemoment.com/podcast/2018/9/17/013-whos-been-programming-you Storytellers wield power full 13 Leslie Moonves, the longtime chief executive of the CBS Corporation, stepped down on September 9, 2018 amidst sexual harassment allegations. The CBS board announced his departure, effective immediately. Here we go again. Many of the men who have been outed for sexual harassment or assault spent years determining what TV shows, movies, and news programs millions of Americans watched on a daily basis.


How do you think sexism, bias, misogyny and sexual harassment in the most powerful companies in charge of storytelling have influenced society?


We've got the Weinstein effect in full force amidst #MeToo:


  1. Woody Allen
  2. Roman Polanski
  3. Matt Lauer
  4. Mark Halperin
  5. Charlie Rose
  6. Roy Price
  7. Roger Ailes
  8. Bill O'Reilly
  9. James Toback
  10. Louis CK
  11. etc.


All denied any nonconsensual sexual activity. But .... yeah right.


Programming informs culture. Stories set social norms. And it's not just the shows, it’s also the advertising. Ask who writes your programs.


Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast. Visit https://app.pippa.io/invite/r/beetle to get started. Please use my link so they’ll know I sent you!

]]>
Leslie Moonves, the longtime chief executive of the CBS Corporation, stepped down on September 9, 2018 amidst sexual harassment allegations. The CBS board announced his departure, effective immediately. Here we go again. Many of the men who have been outed for sexual harassment or assault spent years determining what TV shows, movies, and news programs millions of Americans watched on a daily basis.


How do you think sexism, bias, misogyny and sexual harassment in the most powerful companies in charge of storytelling have influenced society?


We've got the Weinstein effect in full force amidst #MeToo:


  1. Woody Allen
  2. Roman Polanski
  3. Matt Lauer
  4. Mark Halperin
  5. Charlie Rose
  6. Roy Price
  7. Roger Ailes
  8. Bill O'Reilly
  9. James Toback
  10. Louis CK
  11. etc.


All denied any nonconsensual sexual activity. But .... yeah right.


Programming informs culture. Stories set social norms. And it's not just the shows, it’s also the advertising. Ask who writes your programs.


Brought to you by our friends at Pippa. Pippa is the simplest, smartest way to share your podcast. Visit https://app.pippa.io/invite/r/beetle to get started. Please use my link so they’ll know I sent you!

]]>
012 - Get a Sponsor 012 - Get a Sponsor Mon, 10 Sep 2018 14:29:22 GMT 4:32 5b967fc2e8b3e57f3b3f4750 no https://beetlemoment.com/podcast/2018/9/10/get-a-sponsor-not-a-mentor Not a mentor trailer 12 Want to advance your career? Don’t worry about finding a mentor: get a sponsor.

Show notes here.


Subscribe on Apple Podcasts


Everyone talks about mentors. What we really need is sponsors. An advocate with social capital in an organization (sponsor) will advance your career more than a lunch buddy counselor (mentor).


There's nothing wrong with mentors - they can be great. But sponsors lead to promotions, raises, and leadership opportunities. And women need those things. #WageGap


  • "Women are 54% less likely than men to have a sponsor.
  • 70% of men and 68% of women who have a sponsor reported being satisfied with their career advancement.
  • Women with sponsors are 27% more likely than their unsponsored female peers to ask for a raise and 22% more likely to ask for the stretch assignments that build their reputations as leaders."


-Stats from FastCompany


Find a sponsor. Be a sponsor. Recommend a sponsor.

It can be a man or a woman. Let's help each other. Abundance mindset!


Subscribe on Apple Podcasts


If you enjoyed this podcast, please share it with a woman you know, then leave me a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you plan to do about all this.

]]>
Want to advance your career? Don’t worry about finding a mentor: get a sponsor.

Show notes here.


Subscribe on Apple Podcasts


Everyone talks about mentors. What we really need is sponsors. An advocate with social capital in an organization (sponsor) will advance your career more than a lunch buddy counselor (mentor).


There's nothing wrong with mentors - they can be great. But sponsors lead to promotions, raises, and leadership opportunities. And women need those things. #WageGap


  • "Women are 54% less likely than men to have a sponsor.
  • 70% of men and 68% of women who have a sponsor reported being satisfied with their career advancement.
  • Women with sponsors are 27% more likely than their unsponsored female peers to ask for a raise and 22% more likely to ask for the stretch assignments that build their reputations as leaders."


-Stats from FastCompany


Find a sponsor. Be a sponsor. Recommend a sponsor.

It can be a man or a woman. Let's help each other. Abundance mindset!


Subscribe on Apple Podcasts


If you enjoyed this podcast, please share it with a woman you know, then leave me a review on Apple Podcasts (I'd really appreciate your feedback!). Tweet me @emilybinder and let me know what you plan to do about all this.

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011 - Marketing Meat, Milk, and Mayo 011 - Marketing Meat, Milk, and Mayo Mon, 03 Sep 2018 18:28:13 GMT 6:23 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b8d6df4c2241bd6c2d8409c no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a796 Companies that embrace progress will survive. full 11 <![CDATA[010 - Future Flight Attendants and Captains of S&M]]> Mon, 27 Aug 2018 04:13:48 GMT 6:05 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b8377ed4fa51af3fa033ac7 no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a797 full 10 Sexist stickers for kids onboard TUI

PR crisis fail - no main brand Twitter account to issue a statement

What is the deal with gender roles today? It’s confusing to be expected to display assertive traits in the office and “feminine” traits at home.

Chuck and Wendy Rhodes have a special power balance on Billions.

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Sexist stickers for kids onboard TUI

PR crisis fail - no main brand Twitter account to issue a statement

What is the deal with gender roles today? It’s confusing to be expected to display assertive traits in the office and “feminine” traits at home.

Chuck and Wendy Rhodes have a special power balance on Billions.

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009 - A Fantastic Interview Question 009 - A Fantastic Interview Question Tue, 21 Aug 2018 21:12:12 GMT 1:21 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b7c7cd070a6ad7bfdf4fd7e no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a798 Do you really understand what Amazon means for your business? full 9 Hear a great interview question that will tap into whether a candidate thinks about where the ball is headed. Whether you're in ecommerce or just about any business, asking this question about Amazon will give you a glimpse into someone's awareness and critical thinking when it comes to business in general.

This question comes from my friend Harry Joiner, who runs Ecommerce Recruiter.

Harry is full of career wisdom. Want more? Check out my last post inspired by Harry and my mentor and Persona Bay cofounder, Sandra Chesnutt:

Two Simple Career Tips with Big Impact

GET MORE MARKETING GOODIES:

Subscribe (Podcast)Get Daily Flash Briefing

On your Amazon Echo device (or in the Amazon shopping app), add the Beetle Moment Podcast Skill then say:

"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LandGrab.

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Hear a great interview question that will tap into whether a candidate thinks about where the ball is headed. Whether you're in ecommerce or just about any business, asking this question about Amazon will give you a glimpse into someone's awareness and critical thinking when it comes to business in general.

This question comes from my friend Harry Joiner, who runs Ecommerce Recruiter.

Harry is full of career wisdom. Want more? Check out my last post inspired by Harry and my mentor and Persona Bay cofounder, Sandra Chesnutt:

Two Simple Career Tips with Big Impact

GET MORE MARKETING GOODIES:

Subscribe (Podcast)Get Daily Flash Briefing

On your Amazon Echo device (or in the Amazon shopping app), add the Beetle Moment Podcast Skill then say:

"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LandGrab.

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008 - Interviewing? Raise the Bar. 008 - Interviewing? Raise the Bar. Tue, 14 Aug 2018 02:49:43 GMT 1:48 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b7240a90e2e7234ce443da3 no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a799 full 8 I've been a candidate. I've been a hiring manager. I know recruiters. Here's one uncommon thing I've required when I was hiring marketing candidates. As a manager, you should try it because the cream will rise to the top.

It may seem unrealistic to do this thing, but I say be demanding. You'll hire better. As Talent Zoo says, Be Something! :)

GET MORE MARKETING GOODIES:

Subscribe (Podcast)Get Daily Flash Briefing

On your Amazon Echo device (or in the Amazon shopping app), add the Beetle Moment Podcast Skill then say:

"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LandGrab.

]]>
I've been a candidate. I've been a hiring manager. I know recruiters. Here's one uncommon thing I've required when I was hiring marketing candidates. As a manager, you should try it because the cream will rise to the top.

It may seem unrealistic to do this thing, but I say be demanding. You'll hire better. As Talent Zoo says, Be Something! :)

GET MORE MARKETING GOODIES:

Subscribe (Podcast)Get Daily Flash Briefing

On your Amazon Echo device (or in the Amazon shopping app), add the Beetle Moment Podcast Skill then say:

"ALEXA, PLAY MARKETING PODCAST." <--- THAT IS MY INVOCATION. #LandGrab.

]]>
007 - Three Random Ideas to Inspire Action 007 - Three Random Ideas to Inspire Action Sun, 12 Aug 2018 01:42:28 GMT 0 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b6f8ca34ae2373e2bfefe04 no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a79a Ideas for your media diet, retirement in our economy, and your next billion dollar business. via the Tim Ferriss interview) and Allison Pons.]]> via the Tim Ferriss interview) and Allison Pons.]]> 006 - The Greatest Marketing Trick of the Twentieth Century 006 - The Greatest Marketing Trick of the Twentieth Century Wed, 01 Aug 2018 03:57:32 GMT 5:04 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b612d2f88251bdab3d05179 no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a79b full 6 How bottled water became the #2 beverage sold when tap water is safer and nearly free. How bottled water became the #2 beverage sold when tap water is safer and nearly free. <![CDATA[005 - Productive People Don't Care About Texting]]> Tue, 24 Jul 2018 15:58:42 GMT 4:52 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b574a7403ce642b5e3161ff no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a79c Stop expecting and giving immediate responses. full 5 When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that important.

Entrepreneur.com that inspired this brief: The 7 Things You Need to Know to Text With Good Etiquette

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When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that important.

Entrepreneur.com that inspired this brief: The 7 Things You Need to Know to Text With Good Etiquette

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004 - Customer Service 101 004 - Customer Service 101 Tue, 17 Jul 2018 03:28:15 GMT 0 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b4d6190352f53bd7a339f77 no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a79d Say thank you. Read more on the blog.

Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

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Read more on the blog.

Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app).

Enjoy my Flash Briefing? Please rate and review here so others can find it. Thank you!

]]>
<![CDATA[003 - Don't Tip on Tax! Do Millennials Tip Less?]]> Thu, 12 Jul 2018 16:43:35 GMT 2:47 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b4783b1758d46307aa1b229 no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a79e Tipping is Broken full 3 Tipping is Broken (And Don't Tip on Tax).]]> Tipping is Broken (And Don't Tip on Tax).]]> 002 - Pricing Your Marketing Services 002 - Pricing Your Marketing Services Thu, 12 Jul 2018 16:36:49 GMT 0 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b478314aa4a996c82edd79d no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a79f playing the pricing game for so long, undermining our value. Read more on the blog: Pricing Marketing and Advertising Services.]]> playing the pricing game for so long, undermining our value. Read more on the blog: Pricing Marketing and Advertising Services.]]> 001 - GDPR - Think Bigger 001 - GDPR - Think Bigger Tue, 10 Jul 2018 16:41:57 GMT 3:16 59238351cd0f680e53dab09c:5b44dd106d2a736f425603b0:5b44df452b6a286e2991af24 no https://shows.pippa.io/beetle-moment-marketing-podcast/5b9048f19626c7424523a7a0 full 1 Digital marketing in the U.S. is like a weekend with mom and dad away leaving oblivious grandparents in charge. Teenagers are sneaking beer into the basement.

Read more on the blog.

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Digital marketing in the U.S. is like a weekend with mom and dad away leaving oblivious grandparents in charge. Teenagers are sneaking beer into the basement.

Read more on the blog.

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